Mr Kovacs attributed the drop in revenue to the crisis. Domestic consumption fell 8-10pc in 2010, a drop for which the 7-8pc rise in export sales could not compensate, he added. Pick Szeged plans to boost the share of exports within revenue from 28pc to 30pc, Mr Kovacs said. To achieve this goal, the company will spend about HUF 1bn on efficiency-boosting measures in 2011, he added.
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