Among 90 food product categories Nielsen follows, cheese was the third biggest, after processed meat and beer. Trappist cheese accounted for 47pc of cheese sales, soft cheeses sold in round boxes for 11pc, cheese from the wheel for 9pc, sliced cheese for 8pc and cream cheese 8pc. The average price of cheese, weighted for purchase size, was HUF 1,554 per kilogramme around the end of last year, up from HUF 1,406 a year earlier. Sales of fruit yoghurt climbed 7pc over HUF 30bn in 2010. The average price of a kilogramme, weighted for purchase size, was HUF 565 around the end of the year, up from 528 a year earlier. Sour cream sales rose 5pc to HUF 30bn. Sales of cottage cheese climbed 7pc to more than HUF 15bn. Butter sales were up 6pc at HUF 12bn.