Most Hungarians compare price to value when shopping for food

In the survey, 47pc of respondents said the price-to-value ratio of food products was their most important consideration when making purchases. Price alone was the most important consideration for 43pc of respondents. Just 28pc said they first considered whether they knew the product or had already used it before making a purchase. Other factors influencing purchases were brand trust, price discounts and recommendations from acquaintances.

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