A briteket csupán a 20 millió lakosú Németország közelítette meg, ahol átszámítva 3,4 milliárd fontsterling értékű csokoládé fogyott. Nagy-Britanniában a következőkben is évi öt százalékos emelkedést prognosztizál a Mintel, így 2013-ban a piac eléri a 4,4 milliárd fontsterlinges nagyságrendet.
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