The first user of this technology will be the Shangai Food and Drug Administration (FDA). As part of their Food Quality Control program, Shangai FDA has started using this new technology at the Shangai Universal Expo 2010 which will be visited by approx. 70 million people. iCheck Sudan was developed further to a research project initiated in 2007 by DSM, in collaboration with BioAnalyt (Germany). The aim was to develop a fast, portable and accurate test to detect Sudan Red dyes in eggs. This project was initiated in response to scandals in Europe and China in 2005 and 2006 where certain food products (e.g. eggs) were found to be tainted with Sudan Red dyes, even though the use of these dyes had been banned for years in the food and feed industries, because of their carcinogenic potential. The use of iCheck Sudan will be extended to countries where there is a demand either from food safety authorities or stakeholders of the egg value chain.