A minőségi, hagyományos élelmiszerek eredetének megőrzésére és védelmére született meg a Hagyományok-Ízek-Régiók (HÍR) program, amely egyúttal a tudatos vásárlói döntést is segíti – mondta Kardeván Endre, a HÍR védjegy díjkiosztó ünnepségén.
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